The classic cocktail known as the Negroni traces it origins back to 1919 Florence, when Count Camillo Negroni requested his bartender replace the soda in a traditional Americano cocktail with the gin he fell in love with on a recent trip to London.

Recognized by the International Bartender Association (IBA) the Negroni has one official ingredient...Campari. Everything else is left up to your own imagination and taste. Prefer whiskey instead of gin in this three equal parts cocktail? Then you’re enjoying a Boulevardier. Call for dry vermouth, instead of traditional sweet, and Canadian rye whiskey instead of gin and you, my friend, are drinking an Old Pal.

Amongst friends in Peru we’re known to pair our Campari and sweet vermouth with our beautiful Pisco. The floral notes of the Pisco lend the perfect compliment to the bitter herbs in Campari and our grapes stand up to provide a framework to bring together the vermouth and Campari in harmony. The iconic Pisco Negroni is as red as Peru’s flag and satisfies every desire you have for the perfect aperitif.

‍